Well not sure who sells them but ebay has them $249 not too bad I guess
yeah know it has 12 feet of rope that retracts outYou know it's not a winch, right? Sorry to ask, just making sure.
Just remember that you will also need to purchase the mount as well. It comes in 1.5" and 2" sizes. I think it's an additional $100.00 over the $249.00.