EV cost concerns down, interest up


SUPER COOL MOD & Supporting Vendor
Oct 21, 2006
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Edmonton/Sherwood Park
June 30, 2022 by Adam Malik

EV cost concerns down, interest up​


Image credit: Depositphotos.com
As concerns around the costs of electric vehicles subsidies, interest in these vehicles is going up, according to a recent report.

In 2021, 66 per cent of Canadians said they worry about upfront EV pricing — in 2022, that number dropped to 38 per cent, according to the latest EY Mobility Consumer Index.

The number of Canadians looking to buy an EV in 2022 hit its highest level ever. The index found that 46 per cent of respondents planning to buy a car will choose an EV — up just 11% per cent in 2021.

A J.D. Power survey recently found Canadians are less interested in EVs than Americans. EY found Canada does indeed lag behind other countries in interest — but also the U.S. at 52 per cent compared to 29 per cent.

Similar to other studies, EY found respondents in British Columbia (54 per cent) and Quebec (51 per cent) have the most interest in EVs, while Prairies demonstrate the least (25 per cent).

“These findings mark a tipping point in the car-buying market,” said Jennifer Rogers, automotive leader at EY Canada. “Despite the drop in consumer travel over the past two years, preferences for car ownership — especially EVs — is growing stronger. Environmental preferences are increasing while costs are lowering, creating a ripe opportunity for consumers looking to make a purchase. In Canada, however, there’s still a way to go before the necessary infrastructure is in place achieve rapid adoption across the country.”

“These findings mark a tipping point in the car-buying market.”​

Indeed, the environment was the top reason why Canadians want to buy an EV — 38 per cent of respondents said so. Rogers noted higher gas prices are playing a role as well.

“Consumers are becoming increasingly socially and environmentally conscious, and they’re willing to pay a premium to meet their environmental standards. It’s now up to the industry to meet this demand amid rising geopolitical risks and ongoing supply chain disruptions,” she said.

As for costs, a growing number of Canadians said they’re willing to spend more to get what they want —80 per cent reported they would pay a premium and nearly two-thirds of consumers willing to pay up to 20 per cent more for an EV than they would for an ICE vehicle.

“As cost becomes less of a factor and more Canadians seriously consider EVs as their next vehicle purchase, it’s important that our charging infrastructure and manufacturing capabilities adjust in the face of this demand,” Rogers noted.


Active VIP Member
Jun 1, 2011
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Freedom, Ab
If you have the time to wait so you can drive 300k

What a great way to get sheeple into an EV and go nowhere fast along with rolling brown outs long line ups for charges 3 days to go to calg and back etc.. Even the person who wrote the article above is way out to lunch and living in some dream world with those #,s. Only generations that have been brainwashed by propaganda and who knows what ever else will simply think they are doing the environment a favor by submitting to this. While there rulers jet set and yacht around the globe while eating steak/eggs for breaky and Lobster/Crab for dinner while the "surfs" eat crickets, weeds, grass and drive there EV to 7-11 to get a meal worm dog and go back home because electricity is through the roof and there car is chit come winter time and they must resort to the 37 passenger limo to try and go to work. If they think somehow supply chains are not disrupted now just wait until they have to wait 2-3yrs for there utopian dream car that they had to put a deposit on and may never see. Wow i swear some people really need to do some real work rather than gather bs stats of the net and write bs articles that will most likely never see the light of day in Chinada as we are North of the 49th parallel and any with come sense knows everything moves by truck/train period and there not electric for a reason.


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Jan 8, 2007
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Prince George
I can see that 1000lb battery pack laying in the corner of the shop, with a sign saying free above it.
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