4 out of 5 Drivers Cannot Do Without at Least One ADAS System

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4 out of 5 Drivers Cannot Do Without at Least One ADAS System​

26 May 2022
Michel Beaunoyer
Autosphere » Dealerships » 4 out of 5 Drivers Cannot Do Without at Least One ADAS System
Pathfinder_Rearview_Mirror_WP-1.jpg

The Pathfinder's rear view mirror. PHOTO Business Wire

According to a 2022 survey conducted by Nissan Canada in partnership with the Canada Safety Council, four out of five Canadians said they have become accustomed to having at least one driver assistance feature in their vehicle.
The survey also shows that about seven out of ten drivers believe that these technologies could help them reduce the risk of accidents. This survey was conducted with a sample of 1502 Canadian adults, in collaboration with Angus Reid. Demographic quotas were established to ensure that the sample composition is representative of the entire target group nationally.
In fact, 72 percent of those surveyed believe that driver assistance technologies can help them reduce the risk of collisions, and 67 percent also indicate that these technologies make them feel safer behind the wheel.
Let’s remember that driver assistance technologies (ADAS) refer to all the elements installed in a vehicle to facilitate driving and, above all, to increase automobile and road safety. These features can be intelligent cruise control, blind spot and lane departure warning, forward collision warning, rearview cameras, automatic braking system, to name a few. According to the survey results, Canadians rely heavily on these technologies for peace of mind.

Appreciated equipment

These results show that the driving assistance technologies that Canadians consider most important are blind spot warning systems (59%), rearview cameras (58%) and cruise control (55%). In addition, 71% of respondents indicated that safety features would be a top priority when purchasing a new vehicle, and three out of five respondents (61%) indicated that they would not purchase a vehicle without the safety features they know and rely on.
“Nissan was the first manufacturer to bring advanced driver assistance technologies to market, and we are constantly striving to develop the most useful safety features to deploy in our most popular models,” said Steve Milette, president of Nissan Canada. “The results of this survey are consistent with our own internal research that helps us understand the needs and expectations of our customers. The findings helped us develop Nissan 360° Safety Shield, a suite of advanced driver assistance systems that use electronic assist features to provide greater comfort and safety for drivers. These tools are now standard in ten of our most popular models.”

The driver’s obligations

“Driving requires driver attention at all times,” said Gareth Jones, President and CEO of the Canada Safety Council. “Vigilance and concentration behind the wheel at all times remain an imperative, and while driver assistance technologies do not relieve the driver of his or her obligation to drive defensively, it is clear that the proper use of these tools contributes to safer driving and overall road safety.”
When it comes to future vehicle safety technologies, more than half of those surveyed felt that autonomous vehicles were the future, a sentiment shared by Nissan. The automaker is developing vehicle control and driver assistance technology that uses real-time information about the vehicle’s environment through next-generation high-performance LIDAR technology, radar and cameras to better prevent the risk of collisions.
For more information on National Road Safety Week, please visit the Canada Safety Council.
 

lilduke

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I turn traction control off. I like spinning the tires. And i dont.want any of that other stuff either.

Guess im the 1 in 5
 

RXN

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Driver assist features I need.

Turn signals
Head/tail lights.
Mirrors

Lol

I do miss the outside temp gage. My 99 was a full load. When I sold it and bought my 07 I went as basic as a could. Non of that fancy stuff.

Oh I do like my cruise control.
 

drew562

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The massaging seats in my King Ranch a pretty kick ass. Back up camera for trailers is awesome also
 

arff

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heated steering wheel and seats are still a must :) I like the back-up cam too

I like all the options. Self parking is great.
Lane departure. Adaptive cruise.
Auto rain wipers.
 

Cyle

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Yep backup cam is great that's the only one of those I want. The other stuff is awful BS for people who can't drive.
 

jhurkot

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My entire daily commute is automated now. City -> highway -> gravel road.
 

catalac

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would agree lane departure warning when texting useful, adaptive cruise is likely my favorite, active brake assist kind of seems a no brainer, 360 cameras are great, definitely can get out of practice fast when hooking up a trailer with no back up cam with my old truck, would like to try a ride in a full autonomous tesla.
 

arff

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would agree lane departure warning when texting useful, adaptive cruise is likely my favorite, active brake assist kind of seems a no brainer, would like to try a ride in a full autonomous tesla.
We tried a Tesla. Really liked it.
 

0neoldfart

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I appreciate the heated seats and steering wheel. On my 3500 Limited and the wife’s Cherokee Overland, the rest of the crap is always turned off/disabled, especially active braking, forward collision warning, and lane departure features, both of us would rather depend on our driving skills, rather then an electrical component that could possibly fail at the wrong time…
 

sirkdev

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No offence, I like old school too.. but if you think you can be faster and smarter than a well tuned automated system you are mistaken. Wheel spin in mud is a different story.. they have not figured that one out.
 
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