The vehicles Canadians preferred in 2023

Summitric

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January 4, 2024 by Adam Malik

The vehicles Canadians preferred in 2023​


2023 F-150 Rattler
Despite economic uncertainties and record-high vehicle prices, recent data show optimistic consumer sentiment when shopping for a new vehicle.
AutoTrader recently released insights into Canadian vehicle shopper preferences for 2023. The Top Searched Vehicles list on AutoTrader for 2023 showed strong inclination toward luxury sedans and sports cars, making up 60% of the list.
Notably, the Porsche 911 jumped to the second spot nationally for the first time, up from sixth last year and pushing the Honda Civic to the third position.
The Ford F-150 retained its title as Canada’s most sought-after vehicle, marking its ninth appearance at the top of this list. Additionally, the Dodge Ram 1500 made a comeback into the Top 10, becoming the second truck to do so since 2019.
But when it comes to the top selling vehicles of 2023, the preferences lean towards more practical choices. According to AutoTrader, 90% of the top 10 vehicles sold in Canada are functional utility vehicles, such as trucks and SUVs, with no luxury brands making the list.
This contrast between the most searched and most sold vehicles suggests that while Canadians may aspire to own luxury vehicles, economic factors are leading them to opt for more practical purchases.
The divergence between desired and actual purchases points to a year where financial considerations are paramount, yet interest in high-end vehicles remains strong.
“This year, we see vehicle buyers searching aspirationally, but ultimately opting for more practical purchases, which could suggest Canadians are maintaining an optimistic outlook, but prioritizing reliability and utility in a turbulent year,” said Ian MacDonald, chief marketing officer at AutoTrader.
The top 10 searched vehicles were:
  1. Ford F-150
  2. Porsche 911
  3. Honda Civic
  4. BMW 3 Series
  5. Toyota RAV4
  6. Ford Mustang
  7. Mercedes-Benz C-Class
  8. Mercedes-Benz E-Class
  9. Chevrolet Corvette
  10. Dodge Ram 1500
The top 10 purchased vehicles were:
  1. Ford F-150
  2. Dodge Ram 1500
  3. Ford Escape
  4. Chevrolet Silverado 1500
  5. Honda CR-V
  6. GMC Sierra 1500
  7. Toyota RAV4
  8. Nissan Rogue
  9. Jeep Wrangler
  10. Honda Civic
 

lilduke

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Lots of people looking at porsche 911,not many buyers though lol
 

GRD

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The top 10 purchased vehicles were:
  1. Ford F-150
  2. Dodge Ram 1500
  3. Ford Escape
  4. Chevrolet Silverado 1500
  5. Honda CR-V
  6. GMC Sierra 1500
  7. Toyota RAV4
  8. Nissan Rogue
  9. Jeep Wrangler
  10. Honda Civic
I wonder if GMC and Chevy 1500 were combined, where it would fall on the list of top 10 purchased.....
 

lilduke

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DDE, those guys drive thier lambos all winter
 

Trashy

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Aren't they all in California now though?
There are 2 awd’s in Calgary. Was on the news last year. How often do you see 2 Lambo’s ripping around after a big snow storm
 

sirkdev

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If I ever have true 'fawk you' money I'll buy an AWD 911 and drive it year round.
apparently a cybertruck can tow a 911 faster 0-60 than a 911 can do on its own. Pretty impressive but then you look ridiculous..
 

drew562

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They said most searched but didn’t say why. Probably was searching why did my lifters fail lol.
Guaranteed that’s what they’re googling. Lol
Her GMC is a wicked truck. No squeaks or rattles super tight. But the motor.
My wife’s 15 had extended warranty, motor blew very start of Covid no parts. Traded in on a 21. Motor blue 12,000 km. Fixed on warranty. Blew again 47,000 km. She’s at 70,000 now and ticking again lol
 

sirkdev

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GM really needs to get there variable cylinder displacement figured out, buddy is a tech at Northgate and thats pretty much all he does is lifters
 

neilsleder

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Guaranteed that’s what they’re googling. Lol
Her GMC is a wicked truck. No squeaks or rattles super tight. But the motor.
My wife’s 15 had extended warranty, motor blew very start of Covid no parts. Traded in on a 21. Motor blue 12,000 km. Fixed on warranty. Blew again 47,000 km. She’s at 70,000 now and ticking again lol

Wow that’s some bad luck! Don’t think I’d buy another one.
 

lilduke

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apparently a cybertruck can tow a 911 faster 0-60 than a 911 can do on its own. Pretty impressive but then you look ridiculous..


Ya right.... maybe if you get the slow one...


Screenshot_20240113_101941_Samsung Internet.jpg
 

lilduke

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Thats some elon musk propaganda forsure. That aint real
 
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