Many new vehicle technologies going unused

Summitric

SUPER COOL MOD & Supporting Vendor
Moderator
Joined
Oct 21, 2006
Messages
47,375
Reaction score
30,888
Location
Edmonton/Sherwood Park
Website
www.bumpertobumper.ca
October 27, 2021 by Adam Malik

Many new vehicle technologies going unused​

While technology may be a reason a consumer buys a new vehicle, a new report finds that people don’t use all of what’s available — and they don’t intend on getting around to it either.

The J.D. Power 2021 U.S. Tech Experience Index (TXI) Study reported that many new vehicles are equipped with some features that consumers want no part of.

“New-vehicle prices are at an all-time high, partly as a result of an increased level of content,” said Kristin Kolodge, executive director of human machine interface at J.D. Power. “This is fine if owners are getting value for their money, but some features seem like a waste to many owners.”

driving-vehicle-why-kei-8e2gal_GIE8-unsplash-1024x683.jpg

Why Kei/Unsplash
Fewer than half of vehicle owners are using one in three of the available technologies in the first 90 days of ownership. These non-users say they don’t need those technologies.

For example, the report found that 61 per cent of owners say they have never used the in-vehicle digital market technology — 51 per cent said they have no need for the in-car commerce technology. It’s the same story for driver/passenger communication technology — basically, an intercom system suited for larger vehicles for the driver to communicate with people in the back. More than half (52 per cent) said they have never used the technology and 40 per cent said they have no need for it.

This is noteworthy as new vehicle prices hit record highs and more expensive technology is packed into them.

“When technology is effectively executed in a vehicle, it positively influences an owner’s decision to purchase another vehicle equipped with that technology,” the report said.

Top marks were given to rear-view mirror and ground view cameras, both of which are ranked among the top three by owners wanting them on their next vehicle.
 

Mike270412

Golden Boy
Joined
Apr 29, 2008
Messages
27,949
Reaction score
40,462
Location
GBCA
I've jumped in my boss's pickup a few times. Even drove it all the way to Jasper once. I still have no idea what most of the buttons and switches do.
 

Stompin Tom

Active VIP Member
Joined
Jun 7, 2009
Messages
3,543
Reaction score
7,218
Location
BC
They are looking at it all wrong, nothing better than getting in your 2 year old pickup and discovering a new option you never new existed. Its like having a new truck all over again for a few minutes. Maybe if I had listened to the salesman instead of tuning him out .....................................

A few weeks ago I showed my wife that if she clicked her door unlock twice on the key fob, held it for 3 seconds the 2nd time, her windows would roll down and air out the car. She thought I was a genius, it only lasted for 30 seconds, but I was still a genius for 30 seconds.
 

Crustyolddude

Active VIP Member
Joined
Jun 10, 2013
Messages
366
Reaction score
746
Location
Fort Saskatchewan
Yup. I have unused seats in back of my pickup. Brand new (8 years), Plus passenger seat used rather sparingly. Oh yeah the sunroof used maybe 5x. Plus the rear DVD video screens never utilized. spare tire never touched. Yes I do like the rear tailgate step.
 

fnDan

Active VIP Member
Joined
Dec 7, 2006
Messages
1,403
Reaction score
1,130
Location
Foothills
In-car commerce technology... that's what I've been missing! More ways for people to try and sell me something I don't need.
Perfect example: Tide Scent Booster "When your clean clothes don't smell clean".
That used to be the way to tell when your clothes were actually not clean.

Panoramic sun roof in my truck that I never draw the cover back or open the roof.

Accidentally hit the extra button on the door keypad that opens the tailgate and didn't know until I got home.
 

MP Kid

Active VIP Member
Joined
Dec 20, 2010
Messages
558
Reaction score
877
Location
East of Calgary
New technologies that help with engine power, fuel economy, drivability, cab being quieter, smoother ride, better handling, and most of all… make the unit last longer being trouble free. That’s what’s important…

All these other features are simply distractions. Promoted by the manufacturer as “needs”🙄. Most of the electronic features are junk and the cost isn’t in line with what they charge for the option.

Get rid of all the crap, and simplify the vehicle, and I’ll bet the unit would sell like crazy.
 

Beer Slayer

Active VIP Member
Joined
Dec 2, 2018
Messages
1,377
Reaction score
3,101
Location
Great Lakes
I think eventually the vehicle will become someones sh!t box with all kinds of gadget problems.
My trucks only five years old and the buttons on the steering wheel for the radio control are screwed...good thing for the platinum warranty, for now.
 

Cableguy

Active VIP Member
Joined
Dec 16, 2014
Messages
1,301
Reaction score
2,680
Location
Okanagan
i dont even use the factory garage door opener in my 06 or the rear dvd
lots of trinkets in new vehicles that will be an electrical nightmare after time
 
Last edited:

catalac

Active VIP Member
Joined
Nov 22, 2008
Messages
2,790
Reaction score
8,670
Location
Red Deer
Totally agree. Thinking my next truck will be cloth interior and rubber floors. $30000 less than a leather truck.
I think I’m leaning the same way skip the platinum go straight to xlt.
 

lilduke

Active VIP Member
Joined
Sep 15, 2009
Messages
12,869
Reaction score
42,391
Location
Local
Totally agree. Thinking my next truck will be cloth interior and rubber floors. $30000 less than a leather truck.
That is how we deck out our work trucks, and they get the job done! No option GMC'S

Leather is nice though, so its good to have both haha
 

Stompin Tom

Active VIP Member
Joined
Jun 7, 2009
Messages
3,543
Reaction score
7,218
Location
BC
That is how we deck out our work trucks, and they get the job done! No option GMC'S

Leather is nice though, so its good to have both haha
the thing is leather cleans up so much easier. And Im kinda partial to the cooled seats. New world problems.
 

j335

Active VIP Member
Joined
Jan 3, 2007
Messages
1,816
Reaction score
1,654
Location
AB
I have a base WT GMC 2500. They have actually a fair bit of a options, more so than most trucks 10 years ago: LED headlights/tailights, 7” screen, reverse cam, Apple/Android music, AC, cruise, power doors/windows/mirrors, keyless entry, auto rear tailgate…. I can add aftermarket leather heated seats for $1100 for when my cloth are a bit worn. Bought some take off 18” aluminum rims/tires and after selling mine was only $500 more. Certainly nice being in a loaded truck but this gets the job done just fine.
 

rebel

Active VIP Member
Joined
Aug 25, 2008
Messages
30,271
Reaction score
47,842
Location
JNP
I think I’m leaning the same way skip the platinum go straight to xlt.
I run a 19 xl. Has all the options I need plus some I don't but are handy and no carpet. Nothing worse in a work truck than carpet.
 

catalac

Active VIP Member
Joined
Nov 22, 2008
Messages
2,790
Reaction score
8,670
Location
Red Deer
I run a 19 xl. Has all the options I need plus some I don't but are handy and no carpet. Nothing worse in a work truck than carpet.
Have never gone the rubber floor before but have wondered why carpet in vehicles, I mean no one puts carpet in new homes why do we stick with it in vehicles, covered in mud, salt and slop trying to keep it clean with $300 floor mats.
 

lilduke

Active VIP Member
Joined
Sep 15, 2009
Messages
12,869
Reaction score
42,391
Location
Local
Vehicles floors arent typically flat so might be kinda hard to do floor tiles in them lol


Carpet is really one of the only viable options, rubber is a better choice for a work truck forsure though.

Marble floors in a truck would be sweat though.haha
 

FernieHawk

Active VIP Member
Joined
Dec 1, 2008
Messages
1,962
Reaction score
5,526
Location
Fernie, BC
Vehicles floors arent typically flat so might be kinda hard to do floor tiles in them lol


Carpet is really one of the only viable options, rubber is a better choice for a work truck forsure though.

Marble floors in a truck would be sweat though.haha
That would take away from your payload rating and you wouldn’t be able to carry 2 sleds on your half ton
 

moyiesledhead

Active VIP Member
Joined
Oct 12, 2008
Messages
5,289
Reaction score
10,093
Location
Moyie B.C.
Lets see. I roll my windows down by hand, unlock the door with a key, hose off my rubber floor mats, control my speed with my right foot, adjust my mirrors by hand, use my mirrors to back up......and I'm perfectly happy with that. Rarely use the AC, but I'll keep it. Can't buy a new truck off the lot with only what I want so I'll just keep driving the old one till it's dead. I'll be dead before that Cummins engine, though it may be running a generator somewhere by then the way Dodge trucks rust. :D :D
 
Top Bottom