Caterpillar to Enter Utility Vehicle Market

Summitric

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Posted on October 16, 2017 Caterpillar announces plans to enter the utility vehicle market. The company has entered into a manufacturing and supply agreement with Textron Specialized Vehicles Inc. and will offer UTV models sold through participating Cat® dealerships starting in 2018.

“We are excited about our introduction of the first-ever Cat UTV models. We look forward to offering a vehicle specifically designed to serve the needs of our existing as well as new customers,” says Steve Schoening, product manager. “Cat utility vehicles will offer exceptional performance and stability at full load, superior reliability, and a quiet, spacious operator environment.”
The new Cat UTV models were developed in collaboration with Textron Specialized Vehicles Inc., a division of Textron Inc. Textron Specialized Vehicles Inc. (TSV) manufactures utility vehicles and equipment to serve numerous industries, marketed under a number of brands. TSV product lines include Cushman utility vehicles, Textron Off Road side-by-sides and ATVs, Arctic Cat snowmobiles, Jacobsen professional turf equipment and E-Z-GO golf cars.
Featuring a rugged steel cargo bed, the new UTVs from Caterpillar reliably handle up to 1,000 lb (450 kg) of material and tools, and they offer 2,000-lb (900-kg) towing capacity. The UTVs also provide ample headroom and legroom for tall riders.
“Cat UTVs offer easy-to-access service points for maintenance, and customers can rely on the unmatched service and support offered by participating Cat dealers to keep their UTVs working at peak performance,” adds Schoening.
 

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http://www.utvguide.net/wp-content/uploads/2017/10/IMG_7498.jpgPosted on October 16, 2017 Caterpillar announces plans to enter the utility vehicle market. The company has entered into a manufacturing and supply agreement with Textron Specialized Vehicles Inc. and will offer UTV models sold through participating Cat dealerships starting in 2018.
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“We are excited about our introduction of the first-ever Cat UTV models. We look forward to offering a vehicle specifically designed to serve the needs of our existing as well as new customers,” says Steve Schoening, product manager. “Cat utility vehicles will offer exceptional performance and stability at full load, superior reliability, and a quiet, spacious operator environment.”
The new Cat UTV models were developed in collaboration with Textron Specialized Vehicles Inc., a division of Textron Inc. Textron Specialized Vehicles Inc. (TSV) manufactures utility vehicles and equipment to serve numerous industries, marketed under a number of brands. TSV product lines include Cushman utility vehicles, Textron Off Road side-by-sides and ATVs, Arctic Cat snowmobiles, Jacobsen professional turf equipment and E-Z-GO golf cars.
Featuring a rugged steel cargo bed, the new UTVs from Caterpillar reliably handle up to 1,000 lb (450 kg) of material and tools, and they offer 2,000-lb (900-kg) towing capacity. The UTVs also provide ample headroom and legroom for tall riders.
“Cat UTVs offer easy-to-access service points for maintenance, and customers can rely on the unmatched service and support offered by participating Cat dealers to keep their UTVs working at peak performance,” adds Schoening.
Sounds like a workhorse competitor to John Deere, Bobcat and Kubota rather than the enthusiast's side by side.

Until they figure out how to make them road legal or make them a piece of equipment, it will always be a limited market. Only way around that is if it is designated as a construction utility vehicle (treated the same as a road grader). In Alberta the John Deere Gator does not qualify but the Bobcat side by side does.
 

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Cat has entered lots of different markets and failed many times or has dumped the product line. They should keep what they do best and focus on that. IMO
 

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Cat has entered lots of different markets and failed many times or has dumped the product line. They should keep what they do best and focus on that. IMO

Well if they can help Textron's off road division expand their market why not? As long as they aren't just stamping the Cat brand on a Cat and call it good. If they design something new and useful it could be a good idea. Trump like American jobs unless they are for his companies then offshore they go.
 

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Be very interesting to see how it goes.

Must be some kind of market if Textron is stepping in.
 
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